What I do
Positioning & messaging
Content strategy
Strategy & execution
TRUSTED BY B2B TEAMS AT
Creating more content is easy.
Knowing what's worth creating is harder.
B2B teams have more ways to create and distribute content than ever. They also have more people asking for it, more channels to feed, and more pressure to keep up.
The challenge is figuring out what actually matters.
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What does the business need to say?
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What does your audience need to hear?
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Where should you invest your team's time and resources?
I help answer those questions, then turn the answers into a strategy your team can actually use.
Where I can help
Most of my work sits somewhere between content, positioning, product, and GTM. Sometimes the need is clear from the start. Other times, we figure out there's a bigger problem to solve once we dig in.
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Positioning & messaging
Get clearer on what you’re saying, who you’re saying it to, and why it matters.
I help companies sharpen their positioning, develop messaging and product narratives, and translate complicated products into stories that make sense to the people they’re trying to reach.
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Content strategy
Figure out what to create, where to focus, and how the pieces work together.
I build and evolve content strategies around your business goals, audience, market, and existing resources. That can include editorial strategy, thought leadership, SEO/AEO, campaigns, launches, website strategy, and the systems behind the work.
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Strategy & execution
Turn the thinking into work your audience will actually see.
I stay close to execution because I’ve spent years doing it myself. I can carry the strategy into your highest-priority content or work alongside your internal team and writers to help them execute it well.
Need something that doesn't fit neatly into one of these? That's usually where the interesting work starts.
I want to understand the problem before I solve it.
A project might start as a website rewrite, product launch, content strategy, or messaging refresh. Before deciding what the answer should be, I dig into the product, audience, market, existing content, and what's happening inside the business.
That context usually tells us where the real opportunity is.
From there, I can build the strategy, carry it into execution, or work with your team to make it happen. The goal is to give you a clearer direction and create work that makes sense for the business behind it.
Hi, I'm Steph.
I'm a B2B content strategist, writer, and the person behind Big H Content.
I've spent the last decade working inside and alongside marketing teams, from hands-on writing and editing to content strategy and fractional leadership. I've worked with more than 40 companies along the way, including startups, growing SaaS companies, and global enterprise brands.
These days, most of my work lives at the intersection of content, positioning, product, and GTM.
I'm curious by nature, so I ask a lot of questions. I want to know how the product works, what customers care about, what Sales keeps hearing, where people are getting stuck, and what the business is actually trying to accomplish.
That context helps me see the bigger picture without losing sight of the work that eventually has to get done.
And that's probably the best way to describe how I work: I like figuring out the messy stuff and turning it into something clear, useful, and actionable.
Bringing clarity to strategy, messaging, and content
A few examples of how I've helped B2B teams bring more clarity to their strategy, messaging, and content.
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Demandbase
Making a complex, evolving product story easier to understand
What started as content work grew into a much broader role across messaging, product marketing, and the website. I’ve helped shape the story around Demandbase AI, rethink site architecture and navigation, and carry evolving product strategy across solution, audience, and campaign content.
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Relato
Building the content function as the company found its next story
As Fractional Head of Content & GTM, I built and ran Relato’s content program across positioning, editorial strategy, writers, thought leadership, social, and web. As the product shifted toward an AI-agent-assisted platform, I helped evolve the story and the content strategy along with it.
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TrueVault
Turning a website project into a clearer company narrative
I came in to help with website copy, but the work quickly expanded into positioning, messaging, customer and competitive research, website strategy, content strategy, and executive thought leadership. I’ve continued to help shape how TrueVault talks about its product, market, and point of view across channels.
David Baum,
Relato
"What truly sets her apart is that she is an excellent strategist, too. Stephanie has handled strategy, project management and content writing for us and always delivered above expectations."
Travis Roderick,
TrueVault
"She is an incredibly talented writer and learns the product quickly. She’s been able to hit the ground running with copy writing with our newsletter, emails, and site. I’ve been blown away with her ability to ramp up quickly."
Caroline Van Dyke, Gainsight
“She’s that type of creative partner you want to run ideas past and work through ideas with. She’s a built-in gut-checker, and has such a great pulse on what will actually be something our audience wants to read. … I can’t recommend her enough.”
Let's do work that matters.
If you need clearer positioning, a stronger content strategy, or someone who can help connect the thinking to the work, I'd love to hear what you're working on.
